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In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. The company operate from a place of curiosity and nonjudgment, and they start hard conversations, crack open taboos, and look for connection and resonance everywhere they can find it. They don’t mind being the tip of the spear—in short, they go first so you don’t have to.

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