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In 2014, Little Road Co. founder, Sydni Sorenson, welcomed her first child. She was discouraged to find a lack of comfortable, cute, high-quality clothing her son - so she decided to make some of her own. With an eye for style and only the finest quality, she founded Little Road Co., formally known as Lulu & Roo, to create clothing where function meets fun. Each piece is mom-designed and kid-tested to be ultra-durable and worthy of keeping for years to come.