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PLAYMOBIL stands for a unique play system. Created by Hans Beck in 1974, the play figures with the iconic smile, stimulate imagination and creativity and thus support child development. With PLAYMOBIL, children can not only slip into many different roles, but also recreate and experience the world in miniature. With multiple talents, these cheerful figures successfully overcome all kinds of challenges. Constantly developing new ideas and enhancements PLAYMOBIL toys bring long-lasting fun to children everywhere. More than 3.5 billion of the beloved play figures have been produced till today, sparking imaginative play for children all over the world. Around 40 different play themes are distributed in approx. 100 countries worldwide. Both parents and educators recognize PLAYMOBIL’s award-winning toys as a benchmark for high-value, quality play products.