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Ted Baker began as a shirt specialist in 1988. Today, they bring their irreverently British touch to every aspect of life, from menswear, womenswear and accessories to watches, tents and fragrances. Ted Baker is one of the fastest-growing lifestyle brands. From the beginning, they’ve had a very clear, unswerving focus on quality and attention-to-detail, all delivered with a quirky sense of humor. So much so that the first stores used to provide a laundry service for every shirt purchased – something that gained them the title of ‘No Ordinary Designer Label’.