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At Vital Choice they believe nothing has a greater impact on our lives than our food choices, and that food should benefit the body and please the senses without harming the planet. Founded in 2001 on the premise that wild Alaskan salmon is nature's most perfect food, Vital Choice Wild Seafood & Organics ® has grown into a trusted source of premium wild seafood from healthy, well-managed fisheries around the globe. Since their first day in business, they've sold only sustainably caught seafood, donated a portion of their profits to planet-protecting programs, employed environmental strategies throughout their shipping operations, and treated their employees, suppliers, and customers right. Along the way they've acquired a fan club of nutrition and medical experts, including Dr. Andrew Weil, Dr. Nicholas Perricone, and Dr. William Sears. They know firsthand the importance of trust as it relates to the quality and sustainability of wild seafood. Therefore they work only with healthy, well-managed fisheries that meet their rigorous standards for quality and sustainability, and they conduct third-party testing for contaminants in any new seafood we offer. In addition to nutrient-dense sustainable seafood, they offer an ever-growing range of pastured proteins, organic foods, and marine-source nutritional supplements.