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DL1961 is a family-owned company that has been in the denim business for decades. Over the years, they have dedicated themselves to creating the most optimized facility possible for water, energy, and dye use; as well as creating a vertical supply chain, which allows them to control and audit the entire process. There are certainly easier ways to create denim. They've always chosen to put in the extra effort because they feel a responsibility to make their garments in the best way possible for people and the planet alike.