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Ikaria Beauty was founded by Debbie Matenopoulos to develop products to make the age-defying power of Mediterranean living available to people all around the world. The Greek island of Ikaria is a fascinating place where people remain youthful, active, and vivacious well beyond their years — and living past 100 is considered perfectly normal. The secret to their longevity is believed to stem from their clean lifestyle, natural diet, and holistic approach to both beauty and wellness.