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Cashback is not eligible for LEGO BrickMaster One Year Subscription, LEGOLAND tickets and gift cards.

About LEGO

LEGO, the iconic Danish toy company, captivates imaginations with its diverse range of building blocks and sets that allow individuals to create and construct their own imaginative worlds. With its universal appeal, LEGO has garnered immense popularity in the US and has become a beloved brand among children and adults alike. The brand's commitment to creativity, innovation, and quality has solidified its position as a leader in the toy industry.

Company culture

In addition to providing hours of entertainment and fun, LEGO is also a socially oriented business. The company actively promotes learning through play and emphasizes the importance of imagination, creativity, and problem-solving skills. LEGO sets are designed to inspire young minds and encourage hands-on learning experiences, making it a socially responsible brand that contributes to the educational development of children.

The history of LEGO

LEGO's journey began in 1932 in the small Danish town of Billund. Ole Kirk Christiansen, a carpenter, founded the company with the vision of creating high-quality wooden toys. It wasn't until 1949 that LEGO introduced its iconic interlocking plastic bricks, which revolutionized the toy industry. In 2023, LEGO will celebrate its 91st anniversary, a testament to its enduring legacy and continued success.

One of the most fascinating facts about LEGO is that its name is derived from the Danish words "leg godt," which mean "play well." This name perfectly encapsulates the brand's philosophy and mission to inspire and encourage creative play among children worldwide.

What shoppers love about LEGO

Clients find LEGO products through various channels, including LEGO stores, online platforms, and authorized retailers. LEGO enjoys a strong reputation for its high-quality products, attention to detail, and extensive range of themes and sets. The brand has garnered positive feedback from both children and adults, who appreciate the endless possibilities for building and creating with LEGO bricks.

Gift ideas

LEGO is an ideal choice for gifting, catering to a wide range of ages and interests. Whether it's a classic LEGO set for a young builder or a challenging LEGO Technic set for a seasoned enthusiast, there is something for everyone. As for gift cards, LEGO does offer them, allowing recipients to choose their favorite sets and accessories and indulge in the joy of building.

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