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For over 40 years, MGA has created collectible toys and dolls that inspire imagination. From L.O.L. Surprise! and Bratz to Rainbow High and Little Tikes, every line encourages storytelling through hands-on play. Unlike passive screen time, these toys invite kids to dream up characters, worlds, and adventures of their own. Fans keep coming back to MGA for moments of surprise, creativity that start right in one's hands.