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NIUCOCO infuses 100 % cold-pressed coconut oil into salon-grade shampoo, conditioner, serum and dry shampoo that rescue brittle, over-processed strands. Proprietary formulas rich in lauric acid, vitamin E and fatty acids drench hair with moisture while staying free from sulfates, parabens or synthetic fillers. That means truly radiant, natural-looking shine, with NIUCOCO your morning mirror reflects healthy, swingy lengths ready for anything.